Visual Design
01
Mani Mama
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Bell MT
Formal Information
Dinomik
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Body Text
Anak Sultan
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Titles
Character
Stout South Indian man named Mani Mama with big moustache and colourful clothes. He is a reliable and fun man always up for an adventure.
His Colour Palette
His colours remain constant throughout the book for easier recognition.
Typography
The front cover uses the character's colour palette. It doesn't reveal his entire identity creating curiosity.
The back cover shows a dashed line with dots and an airplane symbolizing his journey with multiple stops.
Cover Page
Detachable Map
The book also comes with a detachable map that helps children learn about the protagonist's journey and the world's basic geography.
Illustration Spreads
Hover / click to pause
Mockup
02
Can't Stop
Can't Stop The Feeling by Justin Timberlake
From the movie Trolls
Song
The song is energetic and fun which makes people want to dance. Hence, bright colours have been used for the motion graphics.
Mood & Colour
Lyrics & Credits
Typography
Daddy In Space
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Storyboard
Animatics
Output
03
Jhappi
We created two books based on our research visit to the villages of Kutch: Rudramata and Ajrakhpur.
Why Jhappi?
We want the series to be a core childhood memory and give kids a thrill in books in this age of technology and screens. Therefore, we have named it Jhappi, which means a warm hug in Hindi.
Concept
Khush, the main character of Jhappi, goes around India and shares his journey through stories, comics, games, fun facts, photographs and videos. We have made two books in The Kutch Series.
KB Gobble Day
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Titles
Happy Monkey
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Body Text
Stanberry Regular
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Comic Strips
Typography
Characters
Khush
Traveller, Main Character
of Jhappi
Meera
Supporting Character of Kutch Series
Leather Uncle
Artisan in Rudramata
Benevolent Aunty
Resident of Rudramata
Mascot of
Jhappi Kutch series
Rudramata Edition
Rough Sketches
Rough Layouts
My Illustrations
Flip pages to read the e-book!
Flip pages to read the e-book!
My Role
Team Leader
(organizing workflow and work division, dispute management, supervision)
Research & Ideation
(Site visit for primary research, by entire team)
Scripting
(Storytelling and flow of the book, along with three team members)
Illustration
(Story related illustrations for Rudramata edition)
Layouting
(Rudramata edition book)
The Team
Parth Dayal
Rhea Sen
Riya Garg (me)
Saksham Pandey
Sakshi Verma
Sheehan Suthar
Teesha Madan
Shruti Sheel
Siya Divate
Tejas Suresh
04
Gits
Concept
We created a pack of six traditional dishes for individuals living away from their families during Durga Pujo who may not know how to prepare any festive dishes. The Gits Festive Pack can help bring a homely feel to their celebrations.
Structure
We made a hexagonal structure to create six sections for six dishes. It would resemble Dhaak on the outside and reveal an illustration when opened. The illustration is presented through distortion.
My Illustrations
Explorations & Rough Sketches
Final Illustrations
Mood & Colour
The design follows the red and white themes of Durga Pujo. The brand uses purple labels for sweet and yellow for savoury dishes, while the logo has red, white and blue colours.
Prototypes
Structure and graphics
Mockups
My Photography
My Role
Ideation, Structure & Prototype
(Team effort)
Illustration
(Outer cover Dhaak illustration, one inner illustration)
Photography
(Product shoot)
The Team
Rhea Sen
Riya Garg (me)
Sakshi Verma
Shruti Sheel
Crafting Purposeful Designs.
M.
S.